How Brands Can Adopt Gen Z
How Brands Can Adopt Gen ZElizabeth HardyMarch 28, 2016With SXSW Interactive behind us, what are some of the insights that we can apply to the communications field? One of the most illuminating topics...
View ArticleSocial Media Marketing World 2016: The Importance of Storytelling
Social Media Marketing World 2016: The Importance of StorytellingElizabeth HardyApril 18, 2016One of the most exciting challenges about being a digital consultant is staying abreast of the latest...
View ArticleSocial Media Marketing World 2016: Themes and Insights
Social Media Marketing World 2016: Themes and InsightsElizabeth HardyApril 29, 2016There was no shortage of thought leadership at Social Media Marketing World 2016, held this past week in San Diego....
View ArticleAgency Execs Complain about New Business: The Search Process Is Terrible
Agency Execs Complain about New Business: The Search Process Is TerribleBob FeldmanApril 19, 2016 Here are 10 criticisms, 10 pieces of adviceThe new Global Communications Report released just last week...
View ArticleAgency Search, Part Two: A Client’s POV
Agency Search, Part Two: A Client’s POVBob FeldmanJune 7, 2016Last month, my column focused on the agency selection process and featured commentary from a range of agency CEOs. They asked for...
View ArticleProof of a New Comms Function: 16 Job Titles that Didn’t Exist Three Years Ago
Proof of a New Comms Function: 16 Job Titles that Didn’t Exist Three Years AgoBob FeldmanJuly 20, 2016Over the past couple of years, I’ve written quite a bit about the changing skills and capabilities...
View ArticleCSR for All of Us: Encourage Employee Voting
CSR for All of Us: Encourage Employee VotingBob FeldmanOctober 18, 2016This column always focuses on the corporate communications function. To anyone paying attention to recent studies and reports...
View ArticleBasic Business Skills Still Required; When Will Comms Execs Wake Up?
Basic Business Skills Still Required; When Will Comms Execs Wake Up?Bob FeldmanDecember 1, 2016The need for general leadership skills is stronger than ever given the complexity and inter-dependency of...
View ArticleMore Connectivity, Fewer Connections
More Connectivity, Fewer Connections Bob FeldmanJanuary 10, 2017As technology increases, seemingly bringing us closer together, are we neglecting real relationship building?Read more
View ArticleThe Need for Leadership
The Need for LeadershipBob FeldmanMay 18, 2017What is leadership? I’ve been hearing more and more about the need for leadership lately, not just in our political world, but in business. And, more...
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